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Hey, I’m Marcos Azaro, the Founder & CEO of Fitness Business Evolution. Nice to meet you!

Through our training programs, we currently help hundreds of coaches from all over the world turn their fitness skills into a 6 figure online fitness business, while living their perfect lifestyle. And I make a cool six figures per year doing the same things myself.

Whether you’re a Fitness Coach, PT, or other type of coach who wants to turn their passion into profits, I can help you cut the crap and follow a proven system to achieve your goals.

But I wasn’t always in this ideal situation…

When I started my online business in 2007 I was juggling between a job I didn’t like, 2 kids under 4 years old, and lots of bills that had to be paid.

For about two years, I would come home after work, have dinner with my wife, put the kids to sleep, and sit in front of my computer trying to build my online business. I would go to sleep at 2am, wake up at 7am, go to work, and do it all over again the next day.

It took me 2 years to build a solid base that allowed me to quit my job and enjoy a fully location independent business.

Once that moment came, my life changed forever – and the rest is history. That’s when Fitness Business Evolution was born.

Our driving force is to make a difference to other people’s lives.

In fact, it’s so important to us that we’ve integrated it into our company ethos.

Mission Statement

To mentor our coaches to succeed selling fitness online programs, while living their ideal lifestyle.


Vision Statement

Our 5 year vision is to inspire, teach and coach 1,000 entrepreneurial fitness coaches to achieve financial freedom by selling digital products while enjoying the lifestyle of a location independent business. We aim to provide a high quality service that goes above and beyond our customers’ expectations.


Our Core Values

Help, support and respect our customers always

Understand the Fundamentals, and don’t copycat the Gurus

Be optimistic and mentally resilient

Support and empower your team

Make decisions

Be a person that takes Action

Understand your Story (your unique flavour to spice your marketing)

Always show integrity

“As soon as you open your mind to doing things differently,
the doors of opportunity practically fly off their hinges.”

Jay Abraham

That’s why you will always see us overdelivering by providing massive value in our training, using step by step methods without leaving anything out.

The secret to my success (and to yours)?

Find a proven system, implement it to the very end while ignoring all distractions, reap the profits, then scale up.

Your success is closer than ever before.

To your success!

Marcos Azaro
Founder & CEO, Fitness Business Evolution