In 2019, it is easier than ever to launch your signature fitness coaching program, reach more people online than you could ever do in your local area, and truly make a difference in your students’ lives by zeroing in a specific pocket of people and their specific needs.
Regardless of where you live, you can now become the authority in whatever niche you are truly passionate about, and make a huge difference in the lives of the people you coach.
- Mums with young kids?
- Women over 40?
- Busy professional dads?
- 70+ year old men?
- High performance executives?
- Obese teens?
- Diabetic adults?
- Marathon runners?
- Triathlon athletes?
- Recreational MMA athletes?
- Sports specific conditioning (choose your sport)
Furthermore, with the tactics and strategies I teach to my students, you will have a framework with which you can quickly and affordably test new niche ideas that you might be curious about.
It might seem counterintuitive to narrow down your audience so much. After all, you want all the clients you can get, right?
By niching down you can REALLY zero in on the specific problems your pocket of people have, and how you can make their lives better.
You can learn about their mindset, their perceived limitations and what is preventing their progress.
You can become the Authority in that corner of the market that you choose to work in.
And because you’ll choose your clients (instead of them choosing you) you’ll be a much happier person and effective trainer and coach.
Inevitably I get the same question:
“What happens if I narrow down my niche too much, and there’s not enough people in it?”
I teach coaches and PTs to launch their fitness program online, which means it becomes available to anyone in the world with an internet connection. And there’s more than 2 Billion people in Facebook alone! No matter how much you narrow down your niche, it will never be too small.
So you are not limited to your local area anymore, and you only need 100 clients to build a 6 figure business anyways.
So the key to your success is to go deep into a niche.
Now… let me ask you…
Let’s say you decide to work with women in their 30s who have just had a baby and want to get back in shape.
That’s pretty specific, and I guarantee there’s enough women in their 30s who’ve had a baby and want to get back in shape.
When those women hear about you and your program, specifically dedicated to them…
Do you think they’ll want to sign up with a soul-less nationwide gym franchise?
Or do you think they’ll be curious about you and how you are catering specifically to their needs?
Chances are, if you decided to go after this niche, you are a woman yourself, and you’ve been pregnant and now you are in good fitness shape.
You’ll have your story to tell, and they’ll be able to connect with you and your story.
You’ll become irreplaceable (i.e. the opposite of a “commodity”)
When this happens, your tribe will consider you irreplaceable, and they’ll look at you as the Authority who can help them achieve their objective.
This is what you want.
Being able to produce real change, with people who appreciate your skills, your experience and your good intentions.
And as a Bonus.. You’ll get out of the hustle of living from pay check to pay check and forced to take jobs you don’t like and where people don’t appreciate you.
Founder & CEO, Fitness Business Evolution